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Frequently Asked Questions
What is digital marketing?
Digital marketing is simply the way businesses reach and connect with their audience online. Whether it’s through social media, email, search engines, or your website, digital marketing is all about using online platforms to promote your brand and attract customers. In today’s world, if you’re not online, you’re missing out on a massive opportunity to grow your business. From creating fun Instagram stories to sending out an engaging email newsletter, digital marketing covers it all!
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Why is website design important?
Web design is like the first impression you make when someone walks into your store – it matters a lot! A well designed website not only looks good but also provides a smooth, easy experience for your visitors. It tells your customers who you are, what you do, and why they should trust you. Think of it like setting the perfect mood for a dinner party – a welcoming design draws people in, makes them feel comfortable, and encourages them to stick around. Plus, good web design helps with SEO, making sure your site gets found when people search for what you offer.
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Which website builder is the best?
I have a soft spot for Showit! It’s hands down my favorite because it offers unlimited freedom of creativity, making it perfect for those who want a truly personalized site. It’s flexible, easy to use, and perfect for showcasing your brand’s personality without feeling restricted. But hey, I also have experience with WordPress and Squarespace, and I can tell you they both have their perks too. WordPress is great for scalability and control, while Squarespace is known for its user-friendly design and sleek templates. So, it really depends on what you’re looking for!
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Which social media platform is the best for marketing?
The “best” platform depends on where your audience hangs out, but if I had to pick one for most small businesses, I’d say Instagram is a powerhouse. With its visual appeal, Instagram is perfect for businesses like ours in the Outer Banks, where beautiful photos and local vibes can really connect with the audience. However, Facebook and TikTok also have their place. Facebook’s great for building a community, Tiktok could also be a powerhouse for someone in the e-commerce space where a post could change your life! Find where your target audience is most active and lean into it.
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What are digital marketing strategies?
Digital marketing strategies are the specific actions you take to reach and engage with your audience online. It’s not just about posting on social media and crossing your fingers – it’s about creating a plan! For example, you might focus on creating educational blog posts to attract organic traffic (SEO), running paid ads to reach new customers, or using email marketing to nurture relationships with existing ones. Whether you’re optimizing your website or running social media campaigns, the key is consistency, creativity, and measuring what works so you can adjust and grow.
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Why is digital marketing important for small businesses?
Digital marketing levels the playing field. It’s like having a megaphone that can reach your potential customers, no matter where they are – all without a huge budget! For small businesses, this is a game-changer. Instead of relying on expensive traditional advertising, digital marketing gives you the ability to target the exact audience that will benefit from your products or services. Plus, it allows you to engage with your customers directly, build a community, and grow brand loyalty in a way that feels authentic and personal.
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"She takes the stress off my plate and allows me to focus on running my business!"
"Jaclyn has been a tremendous help in managing our social media! While I’m fully capable of handling it myself, she takes the stress off my plate and allows me to focus on running my business. Her creativity, and dedication have made a difference in keeping our online presence consistent and engaging. Thank you Jaclyn for your services!"
- Kimberly D.
When you work with Coastal Slate Solutions, you join our community. I think of my clients as family. Here is some words of love clients have shared with me:
Waves of Praise from our clients
Quick response time and extremely knowledgeable.
"Coastal Slate Solutions has been amazing. Quick response time and extremely knowledgeable. Highly recommend her services to any and all businesses."
- Brittney T.
Waves of Praise from our clients
Jaclyn has a great work ethic and is a pleasure to work with!
"Jaclyn has a great work ethic and is a pleasure to work with!"
- R. Colson